Founded in 1998 by Moroccan hospitality visionary Ahmed Benali, Morocco Luxury Tours began with a simple belief: that true luxury is found in authentic experiences. What started as a small boutique agency in Marrakech has grown into the country's premier luxury travel curator.
Over the past 25 years, we have welcomed over 500 discerning travelers from around the world, introducing them to the hidden gems and timeless wonders of Morocco. Our team of 40+ dedicated professionals includes expert guides, private chefs, cultural advisors, and travel designers who share an unwavering commitment to excellence.
Every journey we create is a masterpiece of detail, blending Morocco's rich cultural heritage with world-class comfort and personalized service.
We believe in genuine connections with local culture, people, and traditions. Every experience is authentic and respectful.
From the finest accommodations to the most knowledgeable guides, we never compromise on quality.
We are committed to responsible tourism that supports local communities and preserves Morocco's natural beauty.
Every journey is uniquely crafted around your preferences, interests, and dreams.
A passionate team dedicated to crafting your perfect Moroccan journey.
Founder & CEO
25+ years curating luxury Moroccan experiences
Head of Travel Design
Specialist in bespoke itineraries
Lead Guide & Cultural Expert
Historian and Berber culture specialist